Jeep Grand Land
Jeep Grand Land
Production: Real Estate Australia
Client: Jeep Australia
Role: Art Director and Motion Designer
Place: Australia
Year: 2016
Direction, 3D and edition: Gabriel Casanova
3D modelling and texturing: Hypermotion
Sound design: Unai Cabanes
I directed this video with the help of the talented motion designer Hypermotion. The process included creating the whole piece from scratch: script, storyboard, styleframes, 3D modelling, 3d animation, video edition and sound design. This was one of the promotional videos that launched on internet as part of the Jeep Australia campaign.
Developed by Cummins & Partners Melbourne, the Grand Land campaign invites users to test drive a Jeep Grand Cherokee for the chance to win a plot of land to the value of up to $100,000, anywhere in Australia. Realestate.com.au has created a custom live property listing API for the campaign to help people explore Australia’s grand land via an intera ctive map at grandland.jeep.com.au which shows selected land for sale for under $100,000 in each state, arranged by popular categories – coast, country, mountain, forest and outback.